Loughborough University is a public research university in the market town of Loughborough, Leicestershire, in the East Midlands of England. It has been a university since 1966. The university is particularly known for its excellence in sport and its strong links with the sports industry. It has a world-class reputation for its research in sports science and engineering. Loughborough University is also a leading institution in a number of other fields, including engineering, business, and art and design.