The University of Salford is a public research university in Salford, Greater Manchester, England. It has its origins in the Royal Technical Institute, Salford, which was founded in 1896. It became a university in 1967. The university is known for its strong links with industry and its focus on real-world learning. It has a particular strength in areas such as engineering, media, and health and social care. The University of Salford is located at the heart of the MediaCityUK development.